IN 2026, NORMCORE WILL CONTINUE TO THRIVE
The aesthetics of normal life continue to conquer social media. In recent months, a trend has emerged on TikTok that resembles a statement more than a simple aesthetic: having-a-life-core, linked...
2025 : THE RETURN OF NORMCORE
In the post-pandemic era, the word "fashion" was almost synonymous with micro-trends. A veritable style epidemic, they flooded the collective imagination for nearly five years, dictating to younger generations what...
NORMCORE : THE “ANTI-FASHION” MOVEMENT THAT DOMINATED THE 2010s
Over the past few seasons, an undeniable shift has taken place in the fashion world. Among the sartorial elite, murmurs of relief have emerged as the catwalks proudly display what...
NORMCORE : A NEW DYNAMIC IS ESTABLISHING THE WORLD OF FASHION
This season, designers and fashion houses are returning to their roots: out with excess and ornamentation, in with the essential, the practical, the stripped-down. The observation is clear: fashion is...